OLAF BREUNING

THEY LIVE

They Live is a photograph from 1999. At that time, it was clear to me that we had entered the postmodern age. For decades, philosophers would talk about it, but the world still needed time to adapt to the theoretical idea—the death of the universal truth. The world became a construction of interpretations rather than a discovery of an underlying truth. I tried to fill up this Image with cultural stereotypes from fashion, film, art, and life and mix them all together to construct a confusing visual world. It represented my feelings toward the overwhelming world I was looking at. And that was before the internet was available to me. The title is from one of my favorite John Carpenter movies, “They Live.” In this film, “they” are the aliens hiding around us. In my photograph, “they” are us, living in a world where interpretations become homeless, where only fragments of cultural memories scramble together in a nonsensical scenario. 

They Live, 1999, C-Print, 3 Ed. + 2 AP: 300 x 420 cm (118 x 165 in.), 3 Ed. + 2 AP: 122 x 155 cm (48 x 61 in.) 10 Ed. + 2 AP: 32 x 40 cm (12 5 x 15 6 in.)